Tintas - Sella&Mosca
Restyling of three wines and promotional campaign for the launch of the new Tintas line, which includes Cala Reale, Anemone, and Medeus. In the Sardinian language, the term "tintas" not only indicates a color but also evokes the sensations and emotions linked to specific shades.
Tintas does not only refer to the emblematic colors of each wine - the sparkling golden of Cala Reale, the delicate pink of Anemone, and the intense black of Medeus - but, through a refined play of synesthesia, links each color to a vivid sensory experience.
On the labels, the colors are represented with an irregular and spontaneous brushstroke, recalling the noble world of art and craftsmanship. This concept extends through various communication channels - packaging, animated video, brochure, photographic and textual material - inviting the public to immerse themselves and savor this new and fantastic world.
The spontaneous and bold stroke conveys an idea of freshness, lightness, and elegance. The illustrations recall typical elements of the Sardinian landscape and culture, subtly suggesting a territory and an identity.
Stay with me
Stay with me is the name of the international campaign against pet abandonment.
The campaign is presented by actress and activist Caterina Murino and directed by Carolina Melis.
The "Stay with Me" campaign, supported by activist and actress Caterina Murino, and created by artist Carolina Melis is an initiative dedicated to addressing the urgent issue of animal rights and combating the alarming rates of animal abandonment in France and internationally. At the heart of the campaign is a captivating animated video narrated by Caterina Murino and directed by artist Carolina Melis. The video's classic and retro aesthetic, combined with its powerful composition, aims to create an emotional connection with viewers, transporting them to a bygone era while highlighting the plight of abandoned animals.
The "Stay with Me" campaign has garnered support from prestigious animal protection organizations, including OIPA - International Organization for Animal Protection, Effetto palla ODV, ZOOPlus, Brigade Animale Benevole, La Ligue Des Animaux, and I-CAD. These collaborations are instrumental in creating a significant impact and spreading the message of responsibility and love for animals.
